Nowadays, instant applications with appropriate features for digital cosmetics are increasing, such as Camera 360 or Instagram. These free programs are starting to shift the trend of using "heavyweight" software to edit photos.
Besides, it's wasteful to have to edit photos for the purpose of being narcissistic, with software that costs millions. The technology of mobile applications integrated with smartphone cameras really disrupts Adobe's business, it seems.
It's also free, and alay oriented. Whew!
PS:
The Photoshop application was once considered ridiculous for the mere use of facial cosmetics, along with the proliferation of free beauty filter applications on smartphones. Even so, the massive AI technology in 2023 and its application in the Photoshop application makes their position now important again.